App Strategic Services & Production Workflow

GVP Strategic Service Offerings

Commercial Formats

GVP will specialize in the four primary commercial formats that drive consumer behavior:

• The Problem-Solver (Demonstration): Focused on industrial and B2B clients (e.g., Mlinzi Epoxy) to showcase product efficacy.
• The Trust-Builder (Testimonial): Leveraging "Real-People" and celebrity influencers to build immediate credibility.
• The Earworm (Jingle/Musical): Creating memorable audio branding that ensures long-term "top of mind" recall.
• The Connector (Narrative): High-concept short films that prioritize brand values over direct sales.

Interactive Campaign Selector

Client Industry Primary Campaign Goal Prove Product Performance Build Consumer Trust Increase Brand Recall Communicate Brand Values Budget Range (USD)

Operational Workflow: The Production Cycle

To ensure consistent quality, GVP follows a rigorous three-tier development phase:

• Phase I: Pre-Production: Risk-mitigation stage involving scripting, meticulous storyboarding, and location scouting.
• Phase II: Production: Execution by a specialized crew, including a Director of Photography (DP) and Director.
• Phase III: Post-Production: Final polish including color grading, SFX, and GFX to meet broadcast standards.

Production Timeline Planner

Pre-Production Days Production Days Post-Production Days

Cost Estimation Tool

Daily Crew Cost (USD) Equipment Cost (USD) Post-Production Cost (USD)

Client Brief Generator

Brand Name Key Message Target Audience